Thursday 18 September 2014

Few Questions & Knowledge about Google Analytics!

'What is a metric?' 'What is a dimension?'

Metric:
  • A Metric is a number. Technically a metric can be a Count (a total) or a Ratio (a division of one number by another).
  • Examples of metrics that are a Count is Visits or Pageviews.
  • Examples of a Ratio is Conversion Rate (a quantative metric) or Task Completion Rate (a qualitative metric). 
  • Metrics almost always appear in columns in a report/excel spreadsheet.
  • To know more about Metric's in Google Analytics. Click: https://developers.google.com/analytics/devguides/reporting/core/dimsmets

Dimension:
  • A dimension is, typically, an attribute of the Visitor to your website.
  • The source that someone came from (referring urls, campaigns, countries etc) is a dimension in your web analytics data. So is technical information like browsers or mobile phones or (god save you if you are still doing daily reports on) screen resolution or ISP used.
  • The activity a person performed such as the landing page name, the subsequent pages they saw, videos they played, searches they did on your website and the products they purchased are all dimensions.
  • Finally the day they visited, the days since their last visit (if returning visitor) the number of visits they made, the number of pages they saw are all dimensions as well.
  • Dimensions almost always appear in rows in a report / excel spreadsheet.


Knowledge about Google Analytics!

Google Analytics is a third-party web analytics solution that provides website traffic reporting. 

How to setup a web tracking code?
For complete steps and details click on:

To learn more about Google Analytics. Log on to http://www.google.com/intl/en/analytics/learn/setupchecklist.html

Sign up yourself on Google Analytics to use its advanced features: http://www.google.ca/analytics/
For more updates and posts about Google Analytics, Follow Google Analytics Blog: http://analytics.blogspot.ca/

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